Which of the Following Is Not True About a Flywheel?

Flywheels are great mechanical inventions from the earliest periods of human history. People have used the flywheel principle to create the steam engine and many other innovations. NASA has also designed a flywheel for spacecraft energy storage.

The flywheel is a great model for the marketing business. Flywheels represent a circular process. This representation has never been more true for inbound marketing. This article will explain the analogy between the mechanical flywheel and the flywheel inbound business model.

If you’re wondering whether flywheels store momentum or not, then the correct answer is that flywheels accelerate even without additional force. They store momentum or energy, which you can tap later on. Additionally, they are not able to stand unsupported for an indefinite time. If a car engine doesn’t have a flywheel, you will feel sudden jerks when your car moves. Lastly, flywheels can only accelerate if you spend more energy on them.

Inbound business mirrors this mechanical principle. While the flywheel completes a circle, the inbound methodology also completes its cycle. This cycle of steps includes discerning the company’s purpose, determining the client’s business goals, and creating buyer personas.

Flywheels Accelerate

The flywheel inbound business model cannot stand unsupported for an indefinite amount of time. To take the relationship even further, you must spend more energy and effort on your customer. It would also help if you reduced friction. Similarly, employees should constantly spend more effort making the customer happy. You can actively expand the value and impact of products or services given to the customer. One way to do this is to provide them with sustained and excellent customer service, including aftersales.

Flywheels Accelerate

Meanwhile, you can remove any inefficiencies in your sales process to reduce friction. Perform simpler deals with them. One way is to provide a straightforward pricing model. There should be no surprise costs in their purchase. You should also establish clear lines of communication.

Flywheels Store Energy

You can use the momentum stored in the flywheel later on. Similarly, by tapping on the trust and satisfaction of customers, you can make repeat sales. The customer also can refer your business to other prospects, and you can convert them later to new customers.

What Is the Relationship of Funnels and Flywheels to Each Other?

When we talk about inbound marketing, we usually think about the funnel model. This model shows the active research process that the buyer goes through. This process can lead to actual purchases. However, funnels can be a linear process. Many companies have structured their sales and marketing strategies around the sales funnel for a while. But the model is flawed. For starters, it is not customer-focused. It ends when the customer makes the purchase when you have converted the prospect into a customer.

What Is the Relationship of Funnels and Flywheels to Each Other

In contrast, flywheels represent a circular process, and it is customer-focused. The flywheel business model focuses on satisfying customers. This focus results in the momentum of repeat sales. The buyer’s journey does not end with the sale. You would still need to spend more effort to make your customer happy. What is true about a flywheel can also be true in making customers happy.

The Principles of Inbound Marketing

No matter how much inbound marketing principles have changed over time, the core principles remain the same. These core principles include standardizing, contextualizing, personalizing, emphasizing, and optimizing. The advent of the flywheel model has not changed this; in fact, it has reinforced it for the better. These principles remain as guides to effectively apply the technique.

The Principles of Inbound Marketing

Standardizing means being consistent throughout the process of telling your story across all areas. You need to understand your business goals. On the other hand, contextualizing means making your messages relevant to your customers. Personalizing means making your customer feel exceptional and specially provided for. Lastly, emphasizing means being humane, not just relying on data. You understand more about their problem than just the numbers.

Optimizing means putting all the other principles together and continuously improving your business. There are many steps you can apply to do this. One is by identifying the purpose of your organization. It would help if you dig deep into the problem you are trying to resolve. By understanding this problem, you will create your buyer personas more effectively.

Putting It All Together

What is true about a flywheel can also be valid for business. The flywheel principle is an effective way of turning your prospects into happy customers. No sales effort is able to stand without support for an indefinite amount of time. You can create a customer-focused, flexible process by following the flywheel principle.

Learn the company purpose so you can develop accurate personas of your buyers. It would help if you also understood what problem your company is trying to solve. However, this model is not a silver bullet to all sales problems. Funnels may still work effectively, as businesses have different needs and situations. We hope this article helped clarify your question correctly regarding what is true about a flywheel and which facts are not.

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